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Radio Advertising

My local radio station is currently running a campaign slamming online marketing and websites, saying that people don’t relate to a brand well through this.  They are instead promoting radio...

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Business Cards

Do you use business cards in your organisation? Most companies still use them and if you are a business owner you should definitely think about having them. Business Cards can sometimes be the first...

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Ask The Experts

If you’re a small business owner, you may require assistance with certain aspects of your business. It could be that you’re a Sales demon, but having problems obtaining leads or you’re great at running...

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Gold Coast Businesses

Since moving to the Gold Coast, from Sydney, people often ask me which place I prefer. From a lifestyle perspective, without a doubt, for me the Gold Coast has it all and as a business owner, it’s...

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Why is Networking Important?

What is the real value of networking?  Well in dollar value it’s hard to put a price to, however as a local business owner it should definitely be an acitivity you include in your marketing plan....

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Targeted Marketing

Would you like to approach your ideal customers with a creative and message they relate to along with an offer that appeals to them?  Of course you would!  Through the use of carefully targeted...

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Tips for Blog Writing

Creating a good blog can make a big difference to your business. It’s a great way of connecting with your customers and clients and can also help increase your google rankings and SEO.  If you’re...

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Marketing Plans and Business Plans

The difference between Marketing Plans and Business Plans Business Plans and Marketing Plans sound the same, but there is a difference and if you plan correctly you will benefit from the results. All...

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How much is your customer worth?

Knowing what an average customer spends is very different to understanding what they are worth in terms of Lifetime Value.  Understanding Lifetime Value can help you understand customer behaviour can...

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How to make a good first impression

First impressions last so what impression do people have of you?     We now live in a world where we’re told not to care what others think and that it’s their business if someone dislikes you…  When...

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How Using Outsourced Marketing Services Will Save You Time and Money

Outsourcing is rapidly becoming one of the most common business models utilised by small and medium enterprises as well as huge companies and corporations. A few years back, freelance writing and...

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Top Ten Benefits of Working from a Virtual Office

The internet has transformed the ways business – both local and international – is conducted.  Not only in the way providers and clients communicate with each other, but also in how businesses are run...

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Measuring Marketing Correctly

Measuring Marketing Correctly When we speak with clients we usually ask them what previous marketing activities they’ve undertaken and what the results were.  Unfortunately the responses of ‘it worked...

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How to Use LinkedIn Effectively for Business and Employment

As the number 1 social networking site for professionals, LinkedIn has proven to be a valuable channel to promote your business or career. Business – LinkedIn helps establish new connections from...

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Social Media Strategy Australia

What to Include in a Social Media Strategy These days if your business still isn’t using Social Media Effectively, then be prepared to lose out to competitors.   Most businesses are on at least 1...

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Customer Services – Clients Expectations

 Do you remember a time when you had mediocre customer service? Are you sure to tell everyone you know about the ‘ok’ service you received? Of course you don’t! People either remember exceptional...

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Sales calls – Don’t avoid them

If you are not making ‘sales calls’ as part of your Marketing Strategy then you are missing out on potential opportunities. Most businesses utilise sales calls as an active means of acquiring new...

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How to attract the right customers to your business

How to attract the right customers and clients to your business It can be frustrating, in any type of business, to have the ‘wrong’ kind of clients on the books.  Most successful entrepreneurs realise...

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Tips to get motivated after a long weekend

In Australia, most of the country is back at work today after a long labour day weekend.  Here at DMS on the Gold Coast, we’ve spent a long weekend in Byron Bay, where the sun shone brightly. Coming...

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‘How Google+ can help boost your Google rankings':

So, you want to improve your Google search rankings? Well, everything is about numbers these days. There is so much competition and to become top of the pile a savvy marketer has to use every tool...

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